By Jerin Jacob (Author of Your Epic Year)
In case you are in business you must have already heard about SEO (Search Engine Optimization). Generally people think SEO is the optimization of their websites to be found by search engines like Google / Bing. So they stuff their webpages with so called 'relevant key-words' to attract the searchers.
But do we provide value to the customers in our webpages other than stuffing the 'key-words'? What happens after the customers reach us through Google and ended up in a no-value-land, they 'll be totally disappointed.
It's like attracting customers to a physical store by placing a beautifully designed bill-board and after that in the store they get completely ignored for 5-10 mins then someone jumps up and asking them "Do you want to buy anything?". Will they buy from there? Never!
The key is to understand our customers's heart whether it's in a physical store or in a website. While doing SEO in particular, update the content in our website which are valuable to the customers. Since SEO is a way of organic marketing, customers will come organically and will buy our services or products.
So let's optimize our webpages to satisfy the hearts-of-the-searchers instead of the search-engine's-key-words.
But do we provide value to the customers in our webpages other than stuffing the 'key-words'? What happens after the customers reach us through Google and ended up in a no-value-land, they 'll be totally disappointed.
It's like attracting customers to a physical store by placing a beautifully designed bill-board and after that in the store they get completely ignored for 5-10 mins then someone jumps up and asking them "Do you want to buy anything?". Will they buy from there? Never!
The key is to understand our customers's heart whether it's in a physical store or in a website. While doing SEO in particular, update the content in our website which are valuable to the customers. Since SEO is a way of organic marketing, customers will come organically and will buy our services or products.
So let's optimize our webpages to satisfy the hearts-of-the-searchers instead of the search-engine's-key-words.
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